Shake Shack Fiesta! 🍔
As part of Shake Shack's fifth Anniversary campaign, I had the opportunity to collaborate with the Ayala Foundation and CENTEX for the Shack Meets Art: Shack X Centex Design Competition. Held at CENTEX Batangas on March 22, the event featured eight groups competing to create the newest Shack Swag designs. The winning design included the Shack Jeep and Shack Fiesta characters, brought to life by talented student artists Jrex Mendoza, Driana Krystal Banta, Sophia Ysabelle Castillo, Mel Arexiandrei Maranan, and Princess Elyza Raz. I was honored to lend my playful and nostalgic touch to the design giving the Shack PH visuals a fun and fresh look. These designs will be featured on Shack tees and sticker packs, with 5% of the sales from May 10 to 17 going to CENTEX.
My creative collaboration with Shake Shack also extended to other Anniversary swag items, including tote bags, umbrellas, and the Crackle Shack menu packaging. The design embodies the joy and nostalgia of local fiestas, showcasing imagery of bayanihan (the Filipino communal spirit) while embracing diversity, inclusivity, and youthfulness.
PROJECT
Shake Shack 5th Anniversary x Jethro Olba
BRAND
Shake Shack Philippines
DISCIPLINE
Campaign / Illustration / Apparel Design